NeuroArte @ MARCO Museum
The importance of museums is something we believe in and this study adds data to back it up.
Developed in collaboration with University of Houston (US), Tec de Monterrey (MX) and Museo MARCO (MX), the project helped identify engagement on art through automatic responses in the brain.
Opening the study to volunteers resulted in increased visitors to the museum. The activity achieved participation of ~115 people ages 18-25, compared to the average of 50 people ages 23+ regularly participating in cultural activities.
1 journal publication, 3 conference presentations and 4+ international workshops and events have resulted since 2017. 2 additional journal publications are currently in progress involving both universities.
We currently work on identifying whether the experience of art is the same through screens or VR systems.